Posted by admin at July 2nd, 2008

Often times when its time to create a list of some sort, or put things down on paper, you know random thoughts, people tend to fire up their computer and open up good old word.
Every design professor I have spoken with, every creative individual I have come in contact with prefers paper to a computer hands down. WHY?

• Helps visually demonstrate the thought, not just boring text.
• Gives freedom of the page, does not need to be structured.
• When the pencil/pen touches the paper it lets you feel in control of your thoughts.
• No race against forgetting. Quicker than typing.
• Easily be elaborated as a chart and/or form.
• Brainstorming partner can easily see flow of ideas.
• If you find yourself stuck, doodling can be done to jump-start that imagination.

Paper is freedom and therefore the next time you find yourself firing up that computer, try the SIMPLE paper and pen. Notice I said SIMPLE, creativity is also simple ideas done imaginatively. Why not cater to the art? After all it is what the professionals do.

Happy Brainstorming
Mitesh Solanki

Posted by admin at June 22nd, 2008

F

Failure: Lets be realistic, not all ideas will work. Reality is, in order to get your winning idea you have to think it through and test them. Remember, not all solutions work, and frankly speaking, if you decide you want to do something you have to be willing to fail for as long as it takes to get the right solution.

B

Basics: If you want to get that award winning idea, break down your problem into the basics. Make it simple to process and only worry about the main points, versus all the points. If you want to get that big idea to solve your problem, think simple. Its what makes creativity creative.

C

Condense: Take all your solutions that you have come up with. Step back and look at them. Can these solutions be condensed to even greater simplicity? Sometimes an idea is good, but if it can become simpler, the idea goes from good to great. Don’t just kill an idea because it’s good. Kill it because it can’t get passed good.

Happy Creativity

Mitesh Solanki