Invent Creativity

Posted by hatel at October 2nd, 2008

I wanted to graciously thank Mitesh for his kind introduction and for the readers who have been consistently supporting our creativity.  I refer to this as ‘a work of art’.  Before I do start, I would like to apologize for my delay in writing my first post.  

As strange as it sounds, I have been wondering what I can possibly write about I mean this will set the tone for future postings right?  It is not always easy but I ask my fellow readers to feel free to send me suggestions on topics that they would want posted on this site.  I believe that the best way to keep the communication lines open is to really just ask for feedback.  It never hurts and I firmly believe that you will be a creative person because of it.  (But that is just my 2 cents!)  

Now is the time for all of us to take a step back whether we like it or not.  I am sure all of you have noticed that as a society we are constantly moving not realizing that we can make our lives simple by finding creative ways to do so.  For example, I was browsing the internet and noticed that almost every major headline or eye-opener was a list of over a dozen creative ways to almost do anything!   I know that all of you out in cyberspace notice it too:

• 10 simple ways to save money at the gas pump
• Workout at home with these simple moves
• Meals in under 30 minutes

I am sure that you get the point.  We are always in a rush to get things done, or to get to our destination.  It really makes me wonder why don’t we just put simple methods in practice to alleviate stress and enjoy life? As cliche as it sounds, we are conditioned to continue in a cycle and we aren’t used to change.  This takes time and if we want a simple solution we will try it and if it works its great and if it requires that we put in ‘time’ we believe that it is not worth it.  Let’s take a step back and change that method of thinking and just try simple things and see how your creative thought process will change.  If we as a society did all the little things to make our lives better imagine the possibilities!  

As a creative myself, I would like to share with you some techniques on how to get your creativity working towards your benefit.  

• Take 30 minutes everyday to just relax, I find that listening to music works for me.
• As a kid at heart, I find that coloring with Crayola crayons brings you back to your childhood and can really help you unlock your creativity (I also want to note that the late Randy Pausch also believed in this)
• If you can have a simple workout regimen at least 3 times a week you would be surprised how much energy you will have and you will also be healthier

So my fellow readers, I ask that you at least try one of the above suggestions and see what it does for you. You will find that this will take time but creativity needs you the individual to be at 100%.  That is it for now fellow creatives!  

Posted by admin at May 3rd, 2008

When I was a student in Advertising, one of our campaigns assigned was Ikea. Through my entire college career there was only one campaign that I failed to find the winning creative idea. It wasn’t normal for me at the time, and it always worried me that one day in my professional career the same creative block would stand in my way. Well, it so happens that yet again, just last Thursday I was asked to work on the Ikea account. Now that is completely ironic, but to say the least it was time for me tackle it from a fresh new perspective. I tried every technique I wrote about in the blog, of which one of them was ease dropping. Nothing seemed to work for me, so I finally decided it was time for a new approach.

Likewise creativity can be found through many avenues, it is all about thinking simple and to the point. Easy said than done…

I decided that I would try my luck with music and see how my imagination would run based off of the music I absorbed. I tried many types of music, Jazz, Hip Hop, Classical, and even some Reggae. Each one brought an interesting way of looking at furniture. So to say the least, I now have a pool of ideas that I am absolutely excited to present.

Take a stab at it and let music be your inspiration every now and then, it always seems to unlock something.

Happy Listening

Mitesh Solanki

mitesh@inventcreativity.com