Invent Creativity

Posted by admin at May 10th, 2008

I recently came across some of these brilliant commercials. Take a look at these. No one can deny their creativity.

Some great examples of creative advertising.

Posted by admin at December 30th, 2007

When Toyota took the industry by storm by launching its newly redesigned Tundra, one thing was certain, it was a truck that made everyone take a glance. Take a look at a few advertisements Saatchi & Saatchi LA (Toyota’s advertising agency) created for the new Tundra.

Shortly after, Ford launches a new campaign showcasing the F-150. The similarities in the advertisement are painstakingly obvious. Lets take a look, you be the judge.

Posted by admin at December 3rd, 2007

Design in it self is a creative strategy that follows ideals of a business. Lets put it this way. If I was at a b-school the class would start by focusing on market size and more than likely have used financial analysis to understand it. However, at a D-school class begins with consumers and uses ethnography, the latest management tool, to learn about them. At a design school the goal is to create a prototype with features that might appeal to consumers. Going back and forward with a culmination of ideas to help further innovate and understand consumer orientation. This methodology is what Apple uses when it innovates with its design team.
How Design Relates to Marketing

In today’s social media interaction, it is no longer a planned strategy with a dictated timeline. It is an outlook of pure visual communications. It is a plan that never ends, where you design, develop, test, and make adjustments. After all that is said and done, you must re-launch and measure, then tweak some more with greater innovation to make visitors active on your e-business, keeping them coming back for more. Social media is constantly changing with innovative strategies that last a few months before a new phase must be launched. People expect change. If it stays the same, what fun is it? Facebook for that matter develops new features on a daily basis to keep people on their site. More to explore, more to entertain, and that much more money they make from their advertising.

Marketing requires more of a design mindset. A designer will start by a series of creative concepts. Thinking, imagining, and wondering which idea will work best, and what more can be done to better it. Traditional marketing plans, stress timelines, and brand regulations. With social media, the new age of marketing can no longer sustain with its traditional methodology. The mindset of the interactive consumer is constantly changing, wanting to see more features and benefits.

Yes some marketers are flabbergasted by this new way of thinking, but it is catching on. More and more business schools are teaming up with design schools to help create the ideal team to accomplish such a task. It is a much-needed change that is on the verge of recognition. Many large corporations are catching on as they further advance into the world of web 2.0 with social media and viral marketing campaigns to get their messages to their intended demographic.