How Companies Ruin Creative Talent
Lets take a minute and think about creative talent. First off, it is fair to say that it is a rare talent. Secondly, it is difficult to find the perfect blends of creativity and logic. Lastly, creative’s have a much different problem solving habit and therefore are wired to think much differently than most of the average population (another reason why creative’s tend to score poorly on standardized test).
Now as creative’s engage in companies in an effort to do what they do best (problem solve), that talent can go from an A to an F in matter of a couple months. I have seen a high turnaround rate in Agency culture, corporations, and most of all any company that seeks to hire creative talent to further its business.
Therefore here is my message to all executives, directors, managers, or anyone who may get the opportunity to work with a creative individual. Bare in mind their job is difficult, that is why you hired them. Also note that thinking simple is far more difficult than thinking complicated. Creative’s don’t enjoy taking on stress, in fact it hurts their job performance. Creativity requires fresh original thinking, which comes from the subconscious. If the subconscious is not calm, it cannot function the way it is meant to function.
Take it from me, give them a culture that they can thrive in. Spacious room, spontaneous activities throughout the day (stop everyone from working and start a soul train line), keep them calm and focused. If you go with the pressure and stress route, you will notice a high turn around rate and lack of performance (what a waste of a payroll).
Now for all those who are thinking, well we have deadlines… Well I too run a successful agency, and my business partner and I hardly ever run into the stress avenue and plan a strategy to avoid it. Plan your projects carefully and you will achieve. It starts with your attitude. There is a reason why Target has the best employee efficiency. They too have adopted this strategy…
Mitesh Solanki
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