Posted by admin at July 2nd, 2008


Often times when its time to create a list of some sort, or put things down on paper, you know random thoughts, people tend to fire up their computer and open up good old word.
Every design professor I have spoken with, every creative individual I have come in contact with prefers paper to a computer hands down. WHY?

  • Helps visually demonstrate the thought, not just boring text.
  • Gives freedom of the page, does not need to be structured.
  • When the pencil/pen touches the paper it lets you feel in control of your thoughts.
  • No race against forgetting. Quicker than typing.
  • Easily be elaborated as a chart and/or form.
  • Brainstorming partner can easily see flow of ideas.
  • If you find yourself stuck, doodling can be done to jump-start that imagination.

Paper is freedom and therefore the next time you find yourself firing up that computer, try the SIMPLE paper and pen. Notice I said SIMPLE, creativity is also simple ideas done imaginatively. Why not cater to the art? After all it is what the professionals do.

Happy Brainstorming
Mitesh Solanki