The Importance of Creativity
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Creativity isn’t just about inventing a great idea. Creativity is the forefront to culture. Creativity is what drives many factors in today’s world and is essential to living in a free enterprise culture.
Creativity has helped distinguish brands. Without it, one would never know the difference between Burger King and McDonalds. It has helped define true corporate mantras, through images and color. It has helped the consumer identify itself with certain brands. Example, what company of Spaghetti sauce do you buy? What restaurant do you most often visit? Creativity is what has helped the consumer distinguish brands and become loyal to it.
Creativity has defined trends in the marketplace. Look around, what are people wearing nowadays? What is the coordination between jewelry and clothing? All of this is creative influence. An inspiration created by creative individuals that made their vision mainstream.
Look into the creative thought behind major motion pictures. How do they influence our culture? Notice how many movies make people compare it to their lives, trying to find some level of truth and inspiration.
Anywhere you go, creativity is what has made societies culture by definition. It is the driving and motivating factor of behavior and modern culture. Creativity is all around us, from clothing, advertising, images, websites, magazines, movies, architecture…everywhere. Without real creative thinking culture would come to a stand still.
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October 24th, 2007 at 11:53 am
Hi Mitesh, I read your posts all the time. They are great insights and really help spark my imagination. keep them coming…
March 8th, 2010 at 10:57 am
by creative i think means natural,or being youself only whan u r behaving in ur true self then u can be creative.if u r not natural then u will be immitating someone,and u can not be creative.