Invent Creativity

6 Ways To Run An Effective Brainstorming Session

Posted by admin on Wednesday, October 14th, 2009

Brainstorming sessions are meant to serve as a toll to produce ‘ideas’ that are inspired through creative means. When conducting a brainstorming session, consider the following as key components necessary for an effective methodology: 1. State The Challenge Stating your challenge is the key component for an effective brainstorming session. Often, participants are not aware [...]

continue reading

A Creative Outlook On The Economy! Are You Ready?

Posted by admin on Sunday, June 7th, 2009

It isn’t very difficult to find yourself depressed and worried about loosing your job in these tough times. But if you are one of those not-so-rare individuals who have lost their job, finding another position to meet your lifestyle needs is rather difficult. In fact, I can jump on all major news sites, BBC, CNN, [...]

continue reading

10 Posts To Get You Inspired

Posted by admin on Sunday, May 3rd, 2009

Sometimes the smallest things can spark the biggest ideas. That is why I decided to publish on inspirational post that I personally reference frequently. Enjoy and Happy Inspiration! Top 5 Most Inspirational Videos on YouTube 21 Truly Impressive And Eye Catchy Collection Of Free Textures Ask for What You Want Yes, we kern Writing Workshop [...]

continue reading

Color Theory | The Psychology of Colors

Posted by admin on Tuesday, August 7th, 2007

Color Theory Color Wheel

As a design expert, I have always been fascinated by the the whole psychology of color. Chances are if you haven’t heard the term being used then today is your lucky day. I will discuss with you today the emotions that are evoked when an individual is presented with varying colors. You may not be aware of this, but Corporate America tends to utilize certain colors for a number of reasons. It is no wonder that anyone that is a design professional will keep color theory as their methodology.

With that said here is the breakdown of color theory:


Black is considered a color of power, and in many cases, this color is also known to give a person the ability to appear thinner. This is the reason why businessmen will wear a black suit on the cover of a business magazine. Black is also associated with mystics, and Halloween.


White is associated with purity and innocence. This is one reason why brides wear a white dress for their marriage ceremony. This color is also symbolic of a sterile environment, the reason why medical professionals wear white when they are working with patients.


Red is a color that is likened to an increase in an individuals heart rate. In business, if you are in the middle of negotiations try not to wear anything in this shade. This also includes red lipstick, for those women who prefer to sport this shade. This color is overpowering to many, and it can also cause one to lose trust in you. However, pink is considered romantic and tranquil. You may not be aware of this, but sports teams sometimes paint their opposing teams locker rooms in bright pink in order to gain an advantage. Baskin Robbins paints their store in pink because their vanilla ice cream tastes sweeter.


Blue is representative of a calming color and should be seen frequently. This color is also symbolic of loyalty. You may notice that many professionals typically wear this color to job interviews. A blue room increases productivity and work efficiency.


This is the obvious choice that is symbolic of nature. Green also helps to calm the mind. It is the main reason why movie studios use a green screen, it helps to relax their subjects. Hospitals also use this color in their waiting rooms to alleviate stress.


Yellow is by far an interesting color. If you tend to be forgetful, then you should consider using a yellow notepad as it helps to recall information quickly. However, if you are contemplating painting your room, stay away from this color. This shade will cause you and your loved one to consistently bicker with one another. On a lighter note, this color is associated with food. This is the sole reason why many fast-food restaurant chains use yellow in their logo. Here are a few examples: McDonalds, Taco Del Mar, Denny’s, Taco Bell, Burger King, Wendy’s, etc.


Purple is a color that signifies royalty. It is also a good reason why Taco Bell uses this color to present their product as bar none, as a very low price. This is also a feminine color that stimulates the mind of the opposite sex. Women sometimes wear this color on a first date, in order to attract the opposite sex.


The color that is associated with nature, is considered reliable. A lighter shade of brown is associated with logic and intelligence.

For further readings, I recommend the following books. They are all quick reads and go in-depth into color theory and its application.

Next time you are working on your assignment, use color theory to your advantage in order to motivate people to take your call to action.

Posted in: Science of Creativity.

13 Responses to “Color Theory | The Psychology of Colors”

  1. Cameron Says:

    I have passed this post to my wife who is designing a web site for women. Hopefully it will help her pick the right colors. Thanks for the insights.

  2. Mitesh Says:

    hey cameron, I appreciate you passing this post on. Let her know to feel free to contact me if she has any questions.


  3. stickyhorizons » Color Theory | The Psychology of Colors Says:

    [...] You can read the full story here [...]

  4. Arts and Living Says:

    Psychology of colors – the bedroom…

    Color can have an astounding effect on perception, personal feelings, and even interactions. Different colors evoke different memories, and different ideas. In the bedroom, where one is supposed to be most at ease, it is important that you …

  5. Hilda Says:

    I was wondering what color would be great for a craft room/ office. I need a color for creativity. I heard that peach is good for that but the shace bothered me so I don’t want to use that color. Any help would be really appreicated.

  6. Confused Says:

    Wait… What? How does purple paint on the tips make a plane lighter?

  7. Theresa Says:

    thank you for the info — almost painted my dining room red -which would not have been good for hubby since he does a lot of work in there.

  8. Artistic Aspirations Newsletter Volume 1 Issue 8 | Says:

    [...] planes’ tail tips purple so the plane would be “lighter”, but Mitesh’s color theory article touches upon a fascinating [...]

  9. Color Tools for Designers | News | Creative Intellects Says:

    [...] on: October 26th, 2010 by admin No Comments Share Sometimes getting the right design requires a color theory approach. As designers we spent countless hours trying to establish the perfect color scheme. [...]

  10. Pinkie Whitlingum Says:

    Very informative post! Thanks!

  11. Color, Color, Everywhere Color: Color and your Website | Affiniscape Creative Services Blog Says:

    [...] *This list can of course be longer.  It is important to note that these associations are not set in stone. Plus, there are more detailed studies of color the complexity of psychological responses.  For further reading, please check out “Psychology of Colors”. [...]

  12. Color, Color, Everywhere Color: Color and Your Site. | Says:

    [...] *This list can of course be longer. It is important to note that these associations are not set in stone. Plus, there are more detailed studies of color the complexity of psychological responses For further reading, please check out “Psychology of Colors”. [...]

  13. Tim Creed Says:

    Great and useful article! I’ll be using blue more often now! But I do have a small disagreement about the color green… I work in the film industry and we don’t use green in order to be relaxing. (however it is a good idea) Green is the color that least shows up on human skin and cameras pick it up extremely easily; so it is easier for the computer software to erase the green to replace it with something else without obstructing the subject in front. This is why we switched from blue-screen to greens-screen. But I’m just being picky. =P

Leave a Reply

Copyright 2009 Invent Creativity - All Rights Reserved